Toblerone has increased the gaps between the bar’s iconic triangular peaks as a cost-cutting measure to reduce the weight. The changes where made to the Swiss chocolate bar because of the ‘higher costs for ingredients’ – such as cocoa – in the wake of Brexit. It seems the changes will only be applied to the UK market. The unusual move has resulted in the weight of the 400g bars being reduced to 360g and the 170g bars to 150g, while the price remains the same. Toblerone lovers have taken to social media to voice their ‘disgust’ after learning there will be much bigger spaces between the chocolate peaks. What do you think? I think it is all a marketing gag – thats all ! Image Source: Screenshot/Twitter/2016
New against old ! What would you choose?
