The Fit4Less Gym, in Sawley, Derbyshire, wanted to create a “light-hearted and humorous” advert. The billboard advert shows aliens beaming up a person into their spaceship with the text, “they’ll take the fat ones first”.
An anti-bullying charity named Combat Bullying, who are based in Nottinghamshire, have called for the billboard poster to be removed for being “offensive”. I guess it worked, it got people talking and it made news headlines! What do you think? Should it be taken down? Image Source: Screenshot/BBC/2016